:root{--pine:#1f4a39;--deep-pine:#163528;--saddle:#c0894e;--ink:#1c211d;--parchment:#f4efe6;--line-dark:hsla(39,39%,93%,.16);--line-light:rgba(28,33,29,.12)}*{margin:0;padding:0;box-sizing:border-box}html{scroll-behavior:smooth}body{font-family:Hanken Grotesk,sans-serif;background:var(--parchment);color:var(--ink);line-height:1.6;-webkit-font-smoothing:antialiased}.wrap{max-width:1180px;margin:0 auto;padding:0 32px}h1,h2,h3{font-family:Schibsted Grotesk,sans-serif;font-weight:700;line-height:1.08;letter-spacing:-.025em}.kicker{font-size:12px;letter-spacing:.22em;text-transform:uppercase;color:var(--saddle)}.btn,.kicker{font-weight:700}.btn{display:inline-block;font-size:16px;padding:16px 34px;border-radius:8px;text-decoration:none;transition:all .18s ease;cursor:pointer;border:none;font-family:Hanken Grotesk,sans-serif}.btn-saddle{background:var(--saddle);color:#fff}.btn-saddle:hover{background:#a8743d;transform:translateY(-1px)}.btn-saddle:disabled{opacity:.6;cursor:wait;transform:none}.btn-outline-light{background:transparent;color:var(--parchment);border:1.5px solid hsla(39,39%,93%,.5)}.btn-outline-light:hover{border-color:var(--parchment);background:hsla(39,39%,93%,.08)}nav{position:-webkit-sticky;position:sticky;top:0;z-index:50;background:rgba(22,53,40,.96);-webkit-backdrop-filter:blur(8px);backdrop-filter:blur(8px);transition:background .25s ease,box-shadow .25s ease}nav.scrolled{background:rgba(22,53,40,.99);box-shadow:0 6px 24px -14px rgba(0,0,0,.55)}.nav-inner{justify-content:space-between;padding:15px 32px;max-width:1180px;margin:0 auto}.logo,.nav-inner{display:flex;align-items:center}.logo{gap:11px;text-decoration:none}.wordmark{font-family:Schibsted Grotesk,sans-serif;font-weight:700;font-size:21px;letter-spacing:-.02em}.wordmark .equi{color:var(--parchment)}.wordmark .route{color:var(--saddle)}.nav-links{display:flex;align-items:center;gap:28px}.nav-links a{font-size:15px;font-weight:600;color:hsla(39,39%,93%,.85);text-decoration:none}.nav-links a:hover{color:var(--parchment)}.nav-links a.active{color:var(--saddle)}.nav-links .btn{padding:11px 22px;font-size:15px;color:#fff}.mobile-menu,.nav-cta,.nav-toggle{display:none}.hero{background:linear-gradient(168deg,var(--deep-pine) 0,var(--pine) 100%);color:var(--parchment);padding:96px 0 72px;position:relative;overflow:hidden}.hero .watermark{position:absolute;right:-70px;top:40px;opacity:.07;pointer-events:none}.hero-inner{position:relative;max-width:820px;margin:0 auto;text-align:center;padding:0 32px}.hero h1{font-size:74px;font-weight:800;color:var(--parchment)}.hero h1 .accent{color:var(--saddle)}.hero p.lede{font-size:20px;color:hsla(39,39%,93%,.88);max-width:38em;margin:26px auto 0}.hero-ctas{display:flex;gap:14px;justify-content:center;flex-wrap:wrap}.photo-problem{position:relative;background:var(--pine)}.photo-problem img{width:100%;aspect-ratio:2.56/1;object-fit:cover;object-position:center 75%;display:block}.pp-grad{position:absolute;top:0;left:0;right:0;height:130px;background:linear-gradient(180deg,var(--pine) 0,rgba(31,74,57,0) 100%)}.pp-overlay{background:linear-gradient(90deg,rgba(22,53,40,.9),rgba(22,53,40,.6) 45%,rgba(22,53,40,.05) 78%)}.pp-content,.pp-overlay{position:absolute;inset:0}.pp-content{display:flex;align-items:center}.pp-inner{max-width:1180px;margin:0 auto;padding:0 32px;width:100%}.pp-inner .col{max-width:560px}.photo-problem h2{font-size:34px;color:var(--parchment);margin:14px 0 16px}.photo-problem p{font-size:16.5px;color:hsla(39,39%,93%,.92);margin-bottom:10px;max-width:32em}.photo-problem .better{font-family:Newsreader,serif;font-style:italic;font-size:21px;color:var(--saddle);margin-top:20px}.audiences{display:grid;grid-template-columns:1fr 1fr}.aud{padding:84px 64px;display:flex;flex-direction:column;justify-content:flex-start}.aud.owners{background:#fff;border-top:1px solid var(--line-light)}.aud.pros{background:var(--pine);color:var(--parchment)}.aud .kicker{margin-bottom:16px}.aud h3{font-size:31px;margin-bottom:18px}.aud.pros h3{color:var(--parchment)}.aud p{font-size:17px;flex:1 1}.aud.owners p{color:rgba(28,33,29,.84)}.aud.pros p{color:hsla(39,39%,93%,.88)}.aud .ticks{flex:1 1}.aud.owners .ticks li{color:rgba(28,33,29,.84)}.aud.pros .ticks li{color:hsla(39,39%,93%,.88)}.aud-link{margin-top:30px;font-weight:700;font-size:16.5px;text-decoration:none}.aud.owners .aud-link{color:var(--pine)}.aud.pros .aud-link{color:var(--saddle)}.aud-link:hover{text-decoration:underline}.different{background:var(--ink);color:var(--parchment);padding:100px 0}.diff-grid{position:relative;z-index:1;display:grid;grid-template-columns:auto 1fr;grid-gap:56px;gap:56px;align-items:center;max-width:980px;margin:0 auto;padding:0 32px}.diff-grid h2{font-size:44px;color:var(--parchment);margin-bottom:22px}.diff-grid p{font-size:18.5px;color:hsla(39,39%,93%,.85);max-width:40em;margin-bottom:12px}.diff-grid .point{font-weight:700;color:var(--saddle);margin-top:20px;font-size:18.5px}.alberta{padding:96px 0;background:var(--parchment)}.alberta-grid{display:grid;grid-template-columns:1.1fr .9fr;grid-gap:64px;gap:64px;align-items:center}.alberta h2{font-size:44px;color:var(--pine);margin:16px 0 20px}.alberta p{font-size:18px;color:rgba(28,33,29,.85);max-width:34em;margin-bottom:12px}.alberta-photo img{width:100%;aspect-ratio:4/5;object-fit:cover;object-position:50% 20%;border-radius:12px;display:block;box-shadow:0 20px 50px -24px rgba(22,53,40,.4)}.page-hero{background:linear-gradient(168deg,var(--deep-pine) 0,var(--pine) 100%);color:var(--parchment);padding:80px 0}.page-hero h1{font-size:50px;color:var(--parchment);margin:16px 0 24px}.page-hero .lines p{font-size:18px;color:hsla(39,39%,93%,.88);margin-bottom:10px}.page-hero .btn{margin-top:26px}.ph-grid{display:grid;grid-template-columns:1.15fr .85fr;grid-gap:64px;gap:64px;align-items:center}.ph-grid.solo{grid-template-columns:1fr;text-align:center;max-width:780px;margin:0 auto}.ph-photo img{width:100%;aspect-ratio:4/3.6;object-fit:cover;border-radius:12px;display:block}.draft-tag{display:inline-block;border:1.5px solid var(--saddle);color:var(--saddle);font-size:13px;font-weight:700;padding:5px 14px;border-radius:99px;margin-top:18px}section.block{padding:88px 0}.block-head{text-align:center;max-width:640px;margin:0 auto 54px}.block-head h2{font-size:38px;color:var(--pine);margin-top:14px}.stacked span{display:block;line-height:1.3}.lines p{font-size:17px;color:rgba(28,33,29,.85);margin-bottom:9px}.steps{display:flex;flex-direction:column;gap:22px;max-width:860px;margin:0 auto}.step{background:#fff;border:1px solid var(--line-light);border-radius:12px;padding:38px 42px;display:grid;grid-template-columns:auto 1fr;grid-gap:30px;gap:30px;align-items:start}.step .n{font-family:Schibsted Grotesk,sans-serif;font-weight:800;font-size:30px;color:var(--saddle);letter-spacing:-.03em;line-height:1.2}.step h3{font-size:24px;color:var(--pine);margin-bottom:12px}.feat-grid{display:grid;grid-template-columns:1fr 1fr;grid-gap:22px;gap:22px}.feat{background:#fff;border:1px solid var(--line-light);border-radius:12px;padding:36px 38px}.feat h3{font-size:22px;color:var(--pine);margin-bottom:14px}.callout{background:var(--pine);border-radius:12px;padding:44px 48px;margin-top:22px}.callout,.callout h3{color:var(--parchment)}.callout h3{font-size:24px;margin:12px 0 16px}.callout .ticks li{color:hsla(39,39%,93%,.88)}.pricing-line{text-align:center;font-size:19px;font-weight:700;color:var(--pine);max-width:34em;margin:64px auto 0}.pricing-line span{display:block;font-weight:500;font-size:16.5px;color:rgba(28,33,29,.75);margin-top:6px}.ticks{list-style:none;display:flex;flex-direction:column;gap:10px;margin:0;padding:0}.ticks li{position:relative;padding-left:24px;font-size:17px;line-height:1.5;color:rgba(28,33,29,.85)}.ticks li:before{content:"";position:absolute;left:0;top:.62em;width:12px;height:2.5px;background:var(--saddle)}.faq-list{max-width:780px;margin:0 auto}details{background:#fff;border:1px solid var(--line-light);border-radius:10px;margin-bottom:12px;overflow:hidden}summary{cursor:pointer;list-style:none;padding:22px 26px;font-family:Schibsted Grotesk,sans-serif;font-weight:700;font-size:18px;color:var(--ink);display:flex;justify-content:space-between;align-items:center;gap:16px}summary::-webkit-details-marker{display:none}summary:after{content:"+";font-size:24px;color:var(--saddle);font-weight:500;flex-shrink:0}details[open] summary:after{content:"–"}details .a{padding:0 26px 24px}details .a p{font-size:16.5px;color:rgba(28,33,29,.85);margin-bottom:9px}.doc{max-width:760px;margin:0 auto;background:#fff;border:1px solid var(--line-light);border-radius:12px;padding:56px 60px}.doc .updated{font-family:Newsreader,serif;font-style:italic;color:rgba(28,33,29,.6);margin-bottom:30px}.doc p{font-size:16.5px;color:rgba(28,33,29,.86);margin-bottom:18px}.doc h2{font-size:20px;color:var(--pine);margin:34px 0 12px}.doc h2:first-of-type{margin-top:0}.doc b{color:var(--ink)}.form-section{padding:96px 0;background:var(--pine)}.form-wrap{max-width:680px;margin:0 auto;padding:0 32px;text-align:center}.form-wrap h2{font-size:44px;color:var(--parchment);margin:16px 0 20px}.form-sub{font-size:18px;color:hsla(39,39%,93%,.88);margin-bottom:8px}.ask{font-family:Newsreader,serif;font-style:italic;font-size:16.5px;margin-top:30px;color:hsla(39,39%,93%,.85)}.ask a{color:var(--saddle);font-weight:600;text-decoration:underline}.form-card{background:var(--parchment);border-radius:14px;padding:44px;color:var(--ink);box-shadow:0 24px 60px -28px rgba(0,0,0,.45);text-align:left;margin-top:36px}.pills{display:flex;gap:8px;flex-wrap:wrap}.pill{font-family:Hanken Grotesk,sans-serif;font-size:14px;font-weight:600;padding:8px 16px;border-radius:99px;border:1.5px solid var(--line-light);color:var(--pine);background:transparent;cursor:pointer;transition:all .15s}.pill.on{background:var(--saddle);border-color:var(--saddle);color:#fff}.choice-label{font-size:13px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:rgba(28,33,29,.6);margin-bottom:12px}.choices{display:grid;grid-template-columns:1fr 1fr 1fr;grid-gap:10px;gap:10px;margin-bottom:26px}.choice{font-family:Hanken Grotesk,sans-serif;font-size:14.5px;font-weight:600;padding:12px 6px;border-radius:8px;border:1.5px solid var(--line-light);background:transparent;color:var(--pine);cursor:pointer;text-align:center;transition:all .15s}.choice.active{background:var(--saddle);border-color:var(--saddle);color:#fff}.field{margin-bottom:16px}.field label{display:block;font-size:13.5px;font-weight:600;margin-bottom:6px;color:rgba(28,33,29,.8)}.field input,.field select,.field textarea{width:100%;font-family:Hanken Grotesk,sans-serif;font-size:15.5px;padding:12px 14px;border:1.5px solid var(--line-light);border-radius:8px;background:#fff;color:var(--ink);resize:vertical}.field input::placeholder,.field textarea::placeholder{color:rgba(28,33,29,.45)}.field input:focus,.field select:focus,.field textarea:focus{outline:none;border-color:var(--saddle)}.field select,.field select option{color:var(--ink)}.consent{display:flex;gap:12px;align-items:flex-start;margin:22px 0;font-size:13.5px;color:rgba(28,33,29,.8)}.consent input{margin-top:3px;accent-color:var(--saddle);width:16px;height:16px}.form-card .btn{width:100%;text-align:center;font-size:16.5px;padding:16px}.fine{text-align:center;font-size:13px;color:rgba(28,33,29,.6);margin-top:14px}.fine a{color:var(--saddle)}.field-help{font-size:13px;color:rgba(28,33,29,.6);margin:-2px 0 8px}.form-error{background:rgba(192,82,60,.12);border:1.5px solid rgba(192,82,60,.55);border-radius:8px;padding:12px 14px;font-size:14px;margin-bottom:16px;color:#8a2d20}.success h3{font-family:Schibsted Grotesk,sans-serif;font-size:26px;color:var(--pine);margin-bottom:14px}.success p{font-size:16px;color:rgba(28,33,29,.85);margin-bottom:12px}.success .share-row{display:flex;gap:10px;margin:18px 0 8px;flex-wrap:wrap}.success .share-row input{flex:1 1;min-width:200px;font-size:14px;padding:12px 14px;border:1.5px solid var(--line-light);border-radius:8px;background:#fff;color:var(--ink)}.success .btn{width:auto;padding:12px 22px;font-size:15px}.success a.rules{color:var(--saddle);font-size:14px}footer{background:var(--deep-pine);color:hsla(39,39%,93%,.75);padding:48px 0}.foot-inner{display:flex;flex-direction:column;gap:18px}.foot-top{display:flex;justify-content:space-between;align-items:center;flex-wrap:wrap;gap:18px}.foot-top .tagline{font-size:15.5px;font-weight:600}.foot-links{display:flex;gap:22px;flex-wrap:wrap}.foot-links a{color:hsla(39,39%,93%,.75);font-size:14.5px;text-decoration:none}.foot-links a:hover{color:var(--saddle)}.foot-bottom{border-top:1px solid var(--line-dark);padding-top:18px;font-size:13.5px;display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px}@media(max-width:900px){.hero h1{font-size:46px}.audiences{grid-template-columns:1fr}.different{padding:56px 0}.diff-grid{grid-template-columns:1fr;gap:28px;text-align:center}.diff-grid>svg{display:none}.aud{padding:56px 32px}.nav-links a:not(.btn){display:none}.form-card{padding:36px 26px}.pp-overlay{display:none}.pp-content{position:static;background:var(--deep-pine);padding:52px 0}.photo-problem img{aspect-ratio:4/3}.alberta{padding:56px 0}.alberta-grid{grid-template-columns:1fr;gap:36px}.form-section{padding:56px 0}.page-hero h1{font-size:36px}.feat-grid,.ph-grid{grid-template-columns:1fr;gap:36px}.step{grid-template-columns:1fr;gap:10px;padding:30px 28px}.doc{padding:38px 26px}}@media(max-width:767px){.nav-inner{padding:13px 16px}.nav-links{display:none}.logo{gap:9px}.wordmark{font-size:19px}.nav-cta{display:inline-flex;align-items:center;flex-shrink:0;margin-left:auto;min-height:40px;padding:8px 14px;font-size:13px;border-radius:8px;white-space:nowrap}.nav-toggle{display:flex;flex-direction:column;justify-content:center;align-items:center;gap:5px;width:44px;height:44px;padding:10px;margin:-10px -10px -10px 4px;background:transparent;border:none;cursor:pointer;-webkit-tap-highlight-color:transparent}.nav-toggle span{display:block;width:24px;height:2px;border-radius:2px;background:var(--parchment);transition:transform .28s ease,opacity .2s ease}.nav-toggle.open span:first-child{transform:translateY(7px) rotate(45deg)}.nav-toggle.open span:nth-child(2){opacity:0}.nav-toggle.open span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}.mobile-menu{display:block;position:fixed;inset:0;z-index:49;background:var(--deep-pine);transform:translateY(-100%);opacity:0;visibility:hidden;transition:transform .3s ease,opacity .3s ease,visibility .3s ease}.mobile-menu.open{transform:translateY(0);opacity:1;visibility:visible}.mobile-menu-inner{display:flex;flex-direction:column;padding:84px 22px 32px}.mobile-menu-inner a:not(.btn){display:flex;align-items:center;min-height:44px;font-size:19px;font-weight:600;color:hsla(39,39%,93%,.9);text-decoration:none;border-bottom:1px solid var(--line-dark)}.mobile-menu-inner a:not(.btn):active,.mobile-menu-inner a:not(.btn):hover{color:var(--parchment)}.mobile-menu-inner a.active{color:var(--saddle)}.mobile-menu-inner .btn{display:flex;align-items:center;justify-content:center;width:100%;min-height:52px;margin-top:24px;font-size:17px}}